I’m a designer who thinks in systems and makes deliberate, detail-driven decisions that elevate product experiences.

My approach blends strategic insight with hands-on craft.

Experience

9 years

Location

Berlin

Language

English

Nine years in consulting has strengthened my ability to navigate complexity, work across disciplines, and deliver work that stands up in the real world.

I grew up in New Zealand, which probably explains my bias toward practicality, curiosity, and working well with people. Since then, I’ve spent the last several years designing across Australasia and Europe, partnering with teams in both enterprise and the public sector.

My work sits at the intersection of design and clarity-making — untangling complexity, aligning teams, and shaping products that help people make confident decisions.
Before moving into product design, I completed bachelor’s degrees in graphic design and computer science. That hybrid foundation still shapes how I work today.

I’m comfortable moving between research, UX, service design, UI design, engineering, and product strategy — always starting with people and grounding decisions in real user needs.

Outside of work, you’ll usually find me in the workshop or underwater. I’m a rescue-certified diver and a very patient woodworker — two hobbies that teach me to slow down, stay calm under pressure, and pay attention to the details that matter.
I grew up in New Zealand, which probably explains my bias toward practicality, curiosity, and working well with people. Since then, I’ve spent the last decade designing across Australasia and Europe, partnering with teams in both enterprise and the public sector.

My work sits at the intersection of design and clarity-making — untangling complexity, aligning teams, and shaping products that help people make confident decisions.
Before moving into product design, I completed bachelor’s degrees in graphic design and computer science. That hybrid foundation still shapes how I work today.

I’m comfortable moving between research, UX, service design, UI design, engineering, and product strategy — always starting with people and grounding decisions in real user needs.

Outside of work, you’ll usually find me in the workshop or underwater. I’m a rescue-certified diver and a very patient woodworker — two hobbies that teach me to slow down, stay calm under pressure, and pay attention to the details that matter.

Project history

2024

Docebo

Monza, Italy

Lead Product Designer

Led the inception for decommissioning legacy systems, using DDD, Team Topologies, and a Strangler Fig approach to clarify domain boundaries and reduce risk.

Framed the experience and workflow implications of the transition, ensuring user needs shaped the direction. Aligned teams around a phased migration plan that secured leadership support.

KLM Royal Dutch Airlines

KLM Royal Dutch Airlines

Amsterdam, Netherlands

Lead Product Designer

Supported the data platform team by synthesising existing research into a clear narrative for executive decision-making. Clarified user pain points, workflow challenges, and the strategic value of improving platform usability.

Framed the opportunity through a design-led story that aligned leadership and secured funding for the next phase of work.

Direct Line Group

London, UK

Lead Product Designer

Mapped the full as-is workflow of a legacy B2B insurance renewal system, using JTBD, personas, and Domain-Driven Design to clarify what the new system needed to enable. Highlighted user pain points, operational gaps, and opportunities for simplification.

Aligned product, operations, and engineering around domain boundaries and a safe decommissioning path, reducing risk and creating a clear, user-centred foundation for delivery.

TWDE TechLab

Munich, Stuttgart

Lead Product Designer

Partnered with Thoughtworks TechLab — an emerging-tech innovation hub — to run a design sprint with a BMW robotics supplier.

Explored how warehouse automation could create operational value, mapped current processes, and shaped early concepts the client could use to validate direction and attract future investment.

2023

Bosch.IO GmbH

Stuttgart, Germany

Lead Product Designer

Reframed Bosch eBike’s stalled inception by mapping experience gaps, future workflows, and value opportunities.

Delivered a clear narrative that restored leadership confidence and secured funding for the next phase.

Mercedes-Benz AG South

Mercedes-Benz
AG South

Stuttgart, Germany

Lead Product Designer

Audited the quality assurance process for electric vehicle production at Mercedes-Benz, translating technical insights from an engineering SME into clear service frameworks.

Conducted stakeholder interviews and mapped gaps and risks, giving leadership a coherent view of where the process needed to evolve.

Mercedes-Benz AG North

Mercedes-Benz
AG North

Berlin, Germany

Lead Product Designer

Supported the rollout of new operational tooling through UX research, workflow analysis, and iterative prototypes. Helped teams align on requirements and established clearer pathways for adoption across markets.

Eppendorf

Hamburg, Germany

Lead Business Anlayst

Supported the evolution of Eppendorf’s digital laboratory ecosystem, working across data management, device connectivity, and lab workflow tooling.

Conducted requirements analysis, mapped internal processes, and aligned engineering, product, and scientific stakeholders around a simplified release plan. Enabled clearer decision-making and more predictable delivery for subsequent phases.

2022

Leave No One Behind

Leave No One Behind

Berlin, Germany

Senior Product Designer

Part of the LNOB Ukraine Support initiative, where I designed tools that improved coordination for volunteer networks during the early crisis.

Payback

Munich, Germany

Lead Product Designer

Redesigned member account tools and cross-touchpoint content experiences to improve clarity, consistency, and engagement for millions of users. Worked across user flows, prototypes, and content systems to streamline feature discoverability and reduce friction.

2022

2021

Share Now

Berlin, Germany

Lead Product Designer

Led research and rapid prototyping to evaluate the feasibility of integrating Mercedes-Benz Rent into the Share Now platform.

Delivered evidence that prevented a costly full launch and instead shaped a focused pilot, reducing operational and experience risk. The discovery approach became a reference for other teams.

Mercedes-Benz AG South

Mercedes-Benz
AG South

Hamburg, Germany

Senior Product Designer

Designed major enhancements to the VerSO B2B product platform, prototyping new PMD capabilities that help markets configure and optimise vehicles.

Ran interviews, usability testing, and iterative design cycles, shaping interaction patterns and improving workflow clarity. Partnered with engineering and product teams to deliver user-validated improvements across multiple releases.

2020

Multiple projects

Germany

Senior Product Designer

Designed across several domains of the Mercedes-Benz VerSO platform, prototyping and testing new workflows for product configuration, sales enablement, and dealer tooling.

Helped shape interaction patterns and improve clarity across complex enterprise environments.

2019

Multiple projects

Australasia

Senior Product Designer

Designed and delivered products across financial services, government, and renewable energy, running discoveries, inceptions, and delivery design.

Led research, prototyping, and experience mapping to define product direction and improve clarity across complex service environments.

2018

Multiple projects

Australasia

Senior Product Designer

Worked across major government and public service initiatives, primarily Medicare, leading end-to-end product design. Conducted research, mapped services, prototyped new workflows, and collaborated with delivery teams to modernise complex citizen-facing systems.

2017

Multiple projects

Australasia

Senior UX Designer

Worked across telecommunications, government, insurance, and transport sectors, delivering user research, workflow mapping, and early product design for a variety of service-heavy systems.

Improved clarity and usability across complex operational environments and supported teams through discovery, prototyping, and rapid iterations.

2016

Multiple projects

Australasia

UX Designer

Completed Thoughtworks University before working across financial services, advertising, insurance, and education.

Focused on understanding user needs, mapping service journeys, and contributing to early product concepts that helped teams validate direction and move toward delivery.